Role
UX Researcher, UX/UI Designer
Tools
Figma, FigJam, Lookback, Mobbin, WebAIM
Problem Statement
When I moved to a new location with my family, we encountered an unusual issue with mineral water jar deliveries from local vendors. Because of a middleman, we ended up paying double, a cost we could easily avoid by purchasing directly from the producer. Furthermore, we faced recurring issues with the municipal corporation's water supply, including inconsistencies in water quality and reliability. So, I wanted to understand how working individuals order water jars using digital tools, whether they consider saving money when ordering from local vendors, and if the water they receive is truly safe. I aim to gather opinions and identify opportunities to ensure safe drinking water. I also reviewed existing digital platforms and found that many users complain about water quality, worn-out jars, late deliveries, and mainly the unhelpful and rude customer service they experience when returning products.
Hypothesis
By designing a user-friendly digital platform that enables users to directly order mineral water jars from producers, working individuals will save costs and have access to safer drinking water. The platform will address existing complaints related to water quality, jar wear and tear, delivery delays, and poor customer service by incorporating features such as real-time delivery tracking, quality assurance measures, and responsive customer support. It will provide information about water quality indicators like pH levels (ideally between 7.0 and 8.5), turbidity, and electrical conductivity. Additionally, it will highlight various water purification methods such as filtration, chlorination, ozonation, and UV treatment to ensure the safety and cleanliness of the water. Drinking safe and hygienic water reduces the risk of waterborne diseases and contributes to overall well-being by preventing exposure to contaminants and meeting hydration needs. By addressing these factors, the platform will offer a convenient and cost-effective solution while ensuring high-quality, safe drinking water for users.
Goal
Create an intuitive e-commerce app for busy professionals to order high-quality mineral water directly from producers, eliminating middlemen and saving costs. The app will ensure transparency on water quality (including pH levels and purification methods), offer real-time delivery tracking, and address complaints regarding jar wear and tear, delivery delays, and poor customer service. It will provide essential information on hygienic drinking water and maintain excellent customer care with a user-friendly and visually appealing interface. This aims to promote user trust and healthier living through a reliable, easy-to-use platform.
Business Opportunities
While this app is designed to assist working professionals, its true potential lies in fostering new business opportunities. By actively exploring these avenues, the app can not only gain a competitive advantage but also diversify its revenue streams while consistently delivering unparalleled value to its users.
Revenue Models
Market Expansion
Research & Analysis
As a UX researcher, I surveyed 50 residents living in modern housing complexes. These residents don't have a separate tap for corporation water, resulting in a mix with borewell water, which often contains dust and bad odors. Borewell water is unsuitable for drinking, and the mixed water quality requires frequent maintenance of home water purifiers, leading to extra expenses and effort for the residents. Consequently, most respondents order mineral water jars, incurring additional costs due to middlemen.
I conducted interviews with 10 individuals between the ages of 25 and 45 who are employed either full-time or part-time and satisfy the relevant requirements.
I asked questions related to
The importance of safe and hygienic water
Familiarity with water purification methods and purifiers
Quality of municipal corporation water
Mixing of borewell and corporation water due to no separate water tap
Reasons for ordering mineral water jars
Current method experience for ordering water jars
Wear and tear of water jars
App-based delivery preferences
